Author: Tony White
Vendors Eliminating Themselves from Competitive Sales Situations
We have recently seen vendors eliminate themselves unnecessarily from very competitive sales situations (sometimes even when there were only two finalists left), based on their own estimations of where they
Client Inquiry: Adobe vs. SDL on Pricing
Q: We’re very deep into this consulting project, and we don’t have any proof that SDL Tridion can supply what Adobe provides in the Social Communities product. Where on their
Client Inquiry: Adobe AEM Training
Quick question. Do you have any recommendations for Adobe AEM training? Thought you may have a contact I could get in touch with to point me in the right direction.
Part 1: Web Engagement Management – Relative Importance of Software vs. Implementation Quality
Ars Logica Introduction: Since we have seen that implementation strategy and choices nearly always trump quality of the software platform in determining whether a web/customer engagement initiative succeeds or fails,
E-Commerce Product Evolution, a Retrospective: 2000 vs. 2014
As I was reviewing both current and dated market research in preparation for the launch of Ars Logica’s new e-commerce practice, I was struck by the nearly identical language of
CMS Flexibility: Best-of-Breed vs. Suite-Based Platforms
The following is an excerpt from an e-mail that I recently sent a client regarding the importance of architectural flexibility in their CMS selection criteria. This was early in the
Implementing a CXM Strategy: Lessons from the Trenches
While writing a description of pre-conference tutorial session that I may give later this year, I realized that I should probably post it as a blog entry as well. As
Wall Street Journal Experiencing Hyperlink Glitches
I came across an interesting (and irritating) glitch in the hyperlinks on WSJ.com while surfing through the Wall Street Journal’s revamped WSJ-D technology section (launched in response to its separation
OpenText Proof-of-Concept
Sometimes, clients’ questions for a vendor proof-of-concept are a bit out of control. But here are a few legitimate concerns from a recent engagement.