“WCM and Portal” by Any Other Name, Still “WCM and Portal”
[Originally published many years ago. I was asked the same question last week. So here’s the same response.] On a recent phone call with a client, we were asked about
ARC Implementation Report: Avoiding Web Experience Management Failure
Overhauling your company’s web presence is an exciting process and foundational for changing how you are perceived in the marketplace. It provides the opportunity to present a new image of
ARC Report Overview for DX Summit
As a basis for discussion in today’s “Avoiding Web Implementation Failure” session at DX Summit, please refer to this overview of Ars Logica’s upcoming ARC Report, to be published in
Suite vs. Best-of-Breed: A Question of Complexity
In any enterprise technology platform, there will by necessity be numerous individual components. Companies are therefore always faced with the question, “Should we implement the components of a vendor’s pre-integrated
Vendors Eliminating Themselves from Competitive Sales Situations
We have recently seen vendors eliminate themselves unnecessarily from very competitive sales situations (sometimes even when there were only two finalists left), based on their own estimations of where they