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Ars Logica's Services

Perpetual Advisory and Inquiry Services

To address clients' content management-related questions and problems that arise throughout the year, Ars Logica offers unlimited direct analyst access through its Analyst Anytime advisory services.  These annual, subscription-based services provide guidance by phone or email within 24 hours on a wide range of issues.  The number of inquiries submitted throughout the year is not limited.

 

WCM Requirements Analysis

In order to gain a comprehensive understanding of clients' WCM requirements and to assist them in expanding or refining them, Ars Logica usually begins engagements by spending anywhere between several days and several weeks meeting with members of clients' line-of-business (marketing, sales, legal, editorial, human resources) and technical (IT) teams. During this time, we review the state of past, current, and planned content-management initiatives.  Ars Logica also guides clients through an exhaustive set of interviews designed to establish the exact boundaries around an ideal technology solution.

 

Software and Technology Selection Consulting Engagements

Our software and technology consulting engagements normally consist of six discrete phases:

• Needs analysis
• Creation of a master requirements document (MRD)
• Mapping requirements to potential solutions
• Submission of requirements to vendors
• Vendor response analysis
• Recommendation of suitable solutions

Ars Logica maintains a continuously updated comprehensive matrix of the feature-functionality of most WCM vendors' products and solutions.  We also receive frequent briefings from these vendors and have in-depth conversations and consulting engagements with their customers, ensuring that we always understand the actual state of vendors' offerings as well as their forwardlooking strategic directions. In our Software and Technology Selection engagements, Ars Logica maps clients' functional, technological, and strategic requirements to potential WCM solutions and identifies the software vendors whose products best satisfy these requirements. 

At clients' discretion, Ars Logica brokers the submission of RFPs (requests for proposal) to vendors. In our experience, this has the effect of eliciting quicker turn-around times, more accurate responses (because the vendors know we that work directly with many of their other customers), and better pricing.  Upon receipt of all vendors' RFP responses, Ars Logica reviews each response line by line and identifies misleading, incomplete, or inaccurate information. We often work directly with vendors' product development and marketing organizations to clarify or correct their responses

Ars Logica then provides clients with a quantitative and qualitative assessment of the fit between their needs and vendors' products based on all of the above, our experience with these vendors, and our knowledge of implementations of their products for other customers.

 

Customized Consulting Engagements

Ars Logica's expertise in Web content management (WCM) and related technologies such as digital asset management, records management, marketing campaign management, search, and portals, gives us the open-ended ability to help clients on a wide range of projects, including:

• Building the internal business case for WCM
• Assessing technology and software requirements
• Analyzing WCM products and vendors
• Selecting and assembling WCM software solutions
• Crafting a Web strategy
• Running corporate educational seminars

Ars Logica also assists WCM vendors in developing product roadmaps, and we and present our view of the WCM market at industry conferences and end-user events.

Because our projects are highly customized for each client, the above is only a small sample of the kinds of services we deliver.  If your project requires any type of Web content management expertise, Ars Logica can help.

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