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Helping clients choose optimal Web Content Management solutions
Ars Logica is a vendor-neutral advisory firm that helps clients assess their content-management requirements, match those requirements with optimal solutions, and design process changes necessary for implementation success. We believe that Ars Logica's value comes from the combination of more than a dozen years' experience analyzing content-management software, actual hands-on product knowledge, and a thorough understanding of how to solve business problems through technology and process improvements.
This ability assumes vendor neutrality. Unlike other analyst firms, we understand that objectivity becomes compromised under certain conditions: (1) when the firm makes its money from vendor-funded white papers and conference sponsorships, (2) when the firm's sales force successfully pressures researchers to take vendor briefings based on the probability of selling services, (3) when analysts themselves have no direct experience testing WCM products, (4) when the firm's no-vendor-communication policies prevent the correction of errors in its reports, and (5) when an implementation services provider - functioning as consultant - is limited to the two or three vendors whose products it knows best.
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July 6, 2012: Ars Logica Report Praises Brand Management, Globalization in SDL Tridion
July 2, 2012: Ars Logica Publishes New Compass Guide to Web Content Management
June 14, 2012: Customer Experience Management (CXM) Market Overview (from info360 Conference in New York)
Responsive Design's Impact on Digital Marketing and Channel Management
The first important point to make about the effect of responsive design on channel management and digital marketing business processes is that — since internal “standards” for responsive design change with lightning speed at many companies — there is a lot of confusion on the whole subject. We have had consulting clients make expensive purchase decisions for one CMS/CXM product over another because of “better mobile capabilities,” when in fact they didn’t really understand their own mobile requirements, including many aspects of responsive design.
Customer Experience Management (CXM) Market Overview
Is CXM software real? If so, is it new, or just more of the same with a new name? That is, does CXM represent a fundamentally different type of software that dramatically expands the options for managing all aspects of customer interactions? Or is CXM essentially just a slightly more evolved version of the CMS software we've known for years?
The Importance of Mobile in CXM: Buyers’ Top 4 Selection Criteria
In response to CMSWire’s May 24 Tweet Jam on the role of mobile within CXM, Ars Logica interviewed five of its end-user clients, as well as two leading CXM vendors, to ascertain what they viewed as the top 3-5 mobile CXM technology requirements. Here they are:
1. Responsive design tools
2. Mobile-specific analytics
3. Cross-channel user profile building capabilities
4. Ability to "complete customers' transactions"